Camera Reviews: Canon PowerShot SD400 - $499

The 5.0 Megapixel Digital IXUS 50 is Based on the sleek compact body shape of
recently released Digital IXUS 40, the superbly finished stainless steel Digital
IXUS 50 features a similar range of new features introduced with its big brother,
the Digital IXUS 700.

The camera features a 3.0x zoom, a large 2.0” LCD, high quality VGA video clips at
30fps limited in length only by the capacity of the memory card , high speed USB
2.0, ‘My Colour’ in-camera colour editing and a Print/Share button for easy PictBridge
direct printing and fast file uploads. Its 5.0 Megapixel sensor allows detailed
enlargements up to A3 size. For fast start up times, responsive performance and superb,
accurate colours and image rendering, the camera features the same high speed DIGIC II
processor found in Canon’s latest professional series digital SLR cameras, “The Digital
IXUS 50 combines the very latest cutting edge technologies and specifications with
uncompromising design and build quality,” said Mogens Jensen, Head of Canon Consumer
Imaging Europe. “Our smallest ever 5.0 Megapixel optical zoom camera continues the IXUS
tradition of superbly designed and specified products that just feel great from the
second you pick them up.”

Superb quality, great performance
Colour gradation and white balance accuracy are improved with Canon’s purpose built
second generation DIGIC II image processor, to ensure the very finest image quality.
DIGIC II speed and accuracy allows sophisticated and complex processing algorithms to
be used in image rendering, without any trade-off in camera performance.

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